GIS and Location-based Business Intelligence SolutionsPut spatial intelligence in business users' hands for more insightful decision making
Spatial data makes your BI solution more useful and more usable
Most Business Intelligence (BI) solutions, whether excel spreadsheets or advanced BI software, analyze business data for patterns and trends using tables, charts, graphs and OLAP. But they miss one of the most important pieces of intelligence integral to the majority of business data: location.
We add location intelligence to business intelligence
Location information – an address, a service boundary, a sales territory, equipment locations or a delivery route – can be incorporated into front & back office applications, field operations, supply-chains, and online customer service. Spatial relationships, patterns and trends reveal invaluable business intelligence and bring easy-to-understand visualization to business applications.
Routing & Logistics
- Are there any routes that show significant variations in scheduled to actual times?
- What routes have the highest percent on-time deliveries and greatest average revenue per seat?
- What are the best routes to take adjusted for current road volumes and en-route service depots?
Utilities & Telecom
- What locations have the highest levels of outages, cost or service anomalies?
- Can we dynamically allocate cellular service bandwidth based on patterns in time, length, distance, and location of phone calls?
- Do we have customers at risk from severe weather events and what impact might that have on our services?
Insurance & Risk Management
- Is there a relationship between risk factors, the location of policy holders and levels of risk?
- After a disaster, how many adjusters and independents should we assign, and what is the optimal routing?
- What are emergency response times to the specific address of the policy property and what is corresponding risk assessment for fine-tuning premiums?
- Who are my best customers and where are they located?
- Are there location-based patterns related to customers’ purchase decisions?
- Where can I find potential customers with similar demographic characteristics to existing customers?
Commercial Real Estate Planning
- What are the best locations for services centers, stores, warehouses, or corporate offices, based on proximity to customers and transportation infrastructure?
- Does location of competitors impact profitability by region or location?
- Where are the variations in wealth and spending that affect the value of the properties?
- How long will it take to deliver a product or is there a store nearby?
- Do we need to adjust customer-service support levels by region?
- Can we identify customers who are downstream of a service outage and preemptively alert them?
Use GIS and location intelligence to improve business workflows, management and ROI
BI is only of value when it is widely available and understandable. If it requires a data analytics experts, it is still a niche tool. But location intelligence can make business intelligence accessible to individuals at all levels of technical expertise enabling them to visualize information to reveal previously overlooked relationships, patterns and trends.
While an interactive map is one of the most used and useful visualization tools, the results of GIS data processing and spatial analysis can be numeric, a code, a list of products or of course, a dynamic map.